About Us
They say you often find your calling in unexpected places. For me, the delightful chaos of planning a wedding – my own – truly unveiled a deep-seated passion for bringing events to life. Looking back, the signs were always there. This wasn't a new passion, but a natural inclination subtly weaving through life – from orchestrating lively gatherings with friends and the energetic buzz of breakdancing competitions to the joyful chaos of children's birthday parties and seamless church functions.
As a proud family-owned business, The Event Planner Co. carries this personal touch into every event crafted. A professional trajectory took a significant turn, excelling not only as an executive administrator, honing crucial organizational skills, but also stepping into the dynamic role of Experiential Marketing Events Manager in a corporate world. This capacity brought invaluable experience running diverse events, from intimate gatherings with budgets as low as $2K to large-scale, high-impact experiential marketing campaigns exceeding $5M+ per event. It was in these diverse roles that our core family values solidified: an unwavering commitment to the smallest details, a drive to innovate and push creative boundaries, and a deep desire to craft events where every attendee feels completely at ease and genuinely enjoys being present. The ultimate reward, shared, is hearing compliments about a smooth flow and the absence of any lulls or awkward moments – that's the true measure of success for us.
For our family, the transition to entrepreneurship felt less like a leap and more like a natural progression following a corporate transition. The Event Planner Co. represents the culmination of years of diverse experience and a deeply rooted love for bringing people together – a passion that seems to be in the genes, as the eldest daughter already delights in crafting guest lists and designing her invitations, hinting at the next generation of our family's involvement!
In an ever-evolving industry, staying ahead means constant learning and a deep understanding of the client's perspective. Anticipating their needs – from practical information like weather updates and agendas to the subtle nuances that ensure their comfort and engagement – is key. With nearly two decades of experience, spanning intimate gatherings to corporate events with budgets reaching millions, the approach is rooted in calm confidence. Thriving on seeing the bigger picture and proactively solving challenges behind the scenes ensures seamless execution, often without attendees even realizing a potential hiccup. The belief is that with creativity and the right resources, anything is possible – and telling a client "no" isn't in our vocabulary. While The Event Planner Co. is proudly based in the scenic city of Eastern Tennessee, our passion for creating exceptional experiences knows no geographical bounds, and we're excited to connect with clients both locally and across the US.
